Martell's to Mayor: Stay Out!

Boardwalk business tells mayor he's not welcome at Sat. night event honoring local volunteers and workers


Martell's is telling Point Beach Mayor Vincent Barrella he won't be allowed to attend the annual Chamber of Commerce Installation dinner at Martell's on Saturday night.

Barrella broke the news at the Tuesday night council meeting, as Ed Brannagan, Martell's manager, and Carol Vaccaro, chamber executive director, sat in the back of the room.

Ronald Gasiorowski, attorney for Martell's, wrote an email to Municipal Attorney Sean Gertner late Tuesday afternoon saying that as Martell's litigation is still pending against the municipality, Barrella will not be allowed to attend the Saturday night event, which is open to the public (see full text of letter as attached PDF). 

Barrella said during the meeting, "Usually, I couldn't give a rat's behind. But it's not (about) me. It's disrespectful of the office of the mayor of Point Pleasant Beach."

Barrella noted that the email was cc'd to David Bassinder, former owner of Martell's whose son, Scott Bassinder, had acquired the business.

"This wasn't sent from or cc'd to Scott, so I'm hoping that means he doesn't share his father's opinion," Barrella said.

Chamber honoring local first aid and fire volunteers and municipal police and public works employees for service in Sandy's aftermath

Every year the chamber selects different local business people, officials or residents to honor at the annual Installation Dinner. This year, the chamber is honoring the local volunteer fire and first aid squads and the Point Beach police and Public Works departments.

"Those are my volunteers and employees," said Barrella. "They're honoring police, fire, first aid and DPW. I'm planning on going. If I'm denied, I'm denied. I'll stand outside and greet my employees and volunteers as they walk in."

Barrella also noted that every year he is invited to swear in the new officers of the board of directors of the chamber.

Barrella said, "What complicates this is where the chamber is holding the event. Ed Branagan, the manager of Martell's, is the chamber president. Maybe they chose Martell's in deference to him.

"The chamber is not a political organization," Barrella said.

"It's not like a political organization holding a victory party, a celebration, hosted by a business suing the town," he said, clearly making a reference to the three Republican council members, Bill Mayer, Stephen Reid and Andy Cortes, holding their celebration at Martell's after the Jan. 5 organization meeting.

"Sometimes I may get aggressive in what I say, I probably could have done a better job in the way I approached it," acknowledged Barrella, who once called David Bassinder "a small man" because he asked the town to use its parking lot even as Martell's was suing the town.

At the time, Barrella said, "I would have told him, yes, sure, use our sandy lot. I just can't believe he asked." After the measure got enough council support, Barrella actually did notify Brannagan that Martell's could use the town's lot, but Martell's had decided on a different alternative.

Martell's Manager Says He Didn't Know About the Company Email

During the meeting, Brannagan left the room and Patch followed, asking him if he had known about Gasiorowski's letter.

"No, I didn't know," Brannagan said. "I came to the meeting tonight because I'm president of the chamber now," said Brannagan, who is among those who were to be sworn in by Barrella on Saturday night.

Branagan said he didn't know if Scott Bassinder knew about Gasiorowski's letter.

When asked how he feels about the mayor being kept out of the party, Branagan said, "My goal is to try to bring the town together. There is an anger issue in this town. The businesses have to run their businesses. The parking plan killed our business."

When asked how the parking plan had such a detrimental effect on Martell's, and yet Jenkinson's owners feel it did not significantly hurt their businesses, he said, "I don't know. But I have trouble, as the manager of Martell's, with a parking plan that puts restrictions on our customers."

He did not care to comment on whether Gasiorowski's email should have been sent.

Vaccaro then left the meeting room and was also asked how she felt about the mayor not being allowed into Saturday's event.

"I'm disappointed," she said, declining further comment.

The parking plan is the one remaining sticking point in pending litigation between Martell's and the town.

Originally, Martell's and Jenkinson's had sued the town regarding its proposal mandating that bars stop serving alcohol at midnight, rather than the current 2 a.m. closing.

That ordinance was stayed by the state and is now being repealed by the council members, who agreed that the parking plan combined with an increased police presence was enough to help stem drunkenness, the dumping of trash and loud noise on residential streets in the wee hours during the summer.

Following Sandy, Jenkinson's and Martell's each met with Barrella to try to arrive at a settlement. Jenkinson's decided that if the town dropped the earlier bar closing ordinance, they could live with a parking plan of some sort and withdraw their lawsuit. However, Gasiorowski said Martell's is not backing down on their suit against the parking plan.

On Tuesday night, council voted 4 to 3 for first reading of a revised parking plan that includes District 4, except Channel Drive, adds a small section of District 3 and changes the hours from what had been midnight to 6 a.m. to 12:30 to 4 a.m. (Patch will post a separate story on the parking plan.)

The parking plan will only be in effect in the summer. Second reading and adoption are scheduled for the March 5 council meeting.

Barrella noted this is not the first time David Bassinder has told someone to stay home.

"He did this to Kris Tooker with a county Republican event and cc'd the letter to George Gilmore, the county Republican chair," said Barrella, who had also made reference to that at the January organization meeting, saying Bassinder had uninvited Councilmember Kris Tooker and she was on the committee hosting the event.

Tooker said after Tuesday night's meeting that ever since Bassinder uninvited her from the county Republican event in June 2012, she would not feel comfortable going to Martell's.

After the meeting, when asked if they are going to Martell's Saturday night, Council members Andy Cortes and William Mayer said they are (Patch was unable to catch up with other council members after the late meeting to ask if they are attending).

When asked if Martell's made the right move telling the mayor to stay away, Cortes would only say, "It's hard for people to separate themselves from other issues. It's a chamber function."

Resident Ben DiSpoto said he thought Martell's decision "was not a smart move."

HiHoSilver February 06, 2013 at 06:53 PM
Waller Waller: Your girfriend might want to re-consider what she shares with you if she wants to continue to tend bar. Second hand stories are rarely accurate and never a good idea. And NoraBTS...the Mayor seems to have some kind of issue going on with someone at any given time!
Gimmie Shelter February 06, 2013 at 07:03 PM
When it comes to Vinny it is all about the free food. That is why he went to the firehouse to get free baloney sandwiches.
Jersey Shore Grinch February 06, 2013 at 07:06 PM
This town is an absolute mess. The Chamber holds a dinner but charges the honorees to attend. Sounds like honoring the volunteers was just a timely way to bring in cash receipts. The Chamber knows that there are problems with Barrella and Bassinder but goes ahead and plans the event there anyway. Barrella and Bassinder don't like each other and can't squeeze their egos through the the entrance door at the same time. Juvenile egotists. The dinner is already tainted by the less than altruistic motives of the Chamber. What can be worse? Who's going to the the first to wear the big-boy pants? Maybe, they'll both man up and agree to box three rounds for charity. Now that's an event I would pay for!
James Ward February 06, 2013 at 07:30 PM
In re-reading this it sounds like I'm calling out Patch - Instead of "where's that article" what I mean is "where's that discussion". I think we can all agree Patch has done and continues an amazing service to the community, thanks Patch!
James Ward February 06, 2013 at 07:34 PM
If anyone wants to discuss the bigger picture and the profound changes we need to face together please read our letter to Point Pleasant Beach Mayor & Council: http://www.ward-realty.com/appeal.html
EQ February 06, 2013 at 07:48 PM
Mike Corbally - you say that the Hazard Mitigation Applications are on the town website... www.pointpleasantbeach.org? Don't see anything there... I do see the application on www.ptboro.com but these aren't the ones for PPB residents.
Randle McMurphy February 06, 2013 at 08:04 PM
Mayor Barrella the victim again, Poor poor Barrella loves playing the victim . No Mayor, it not a disagreement on politics between you and Mr Bassinder its your behavior and nasty personal comments . You talk about Mayoral duties,then why did you refuse to present Scott Bassinder his business person of the year award and have someone else do it. Why have you in one of your rants call PPB, Jenkinsontown or Bassinder Blvd . Why did you and your cronies ( I know you said you would vote yes, BS) not let Martells use the empty parking lot to store materials to re build. Why did you call him a Little Man. Why are they suing you personally, it goes on and on with you with the personal attacks and not just against Mr Bassinder. So much for acting Mayoral. And the 1000 people who signed your recall was that because you acted Mayoral. Pleaaasssseee. Finally you pushed someone whos not afraid to push back and you have your hands full now . Maybe keeping you out of a Chamber event isnt the right call , but you brought it on yourself . Maybe Mr Bassinder will be the Bigger Man and let you in so you can do your Mayoral duties,then once done, leave and dont let the door hit you in the - - -
Nick Carraway February 06, 2013 at 08:20 PM
Grinch, I normally don't like your posts, but I have to agree with this one, especially if what you've written about the Chamber charging the honorees to attend is accurate.
Jay Reynolds February 06, 2013 at 08:24 PM
Nora the mayor resigning is the best idea I have seen on The Patch all day!!
Nick Carraway February 06, 2013 at 08:25 PM
Beach, I know that all of this is very frustrating. And, I understand your point that the money to pay to defend the lawsuits comes from all of our pockets (I mean, Martells isn't really suing each and every one of us, just the town government). But, really, what choice do they have if the majority of the town government won't work something out with them outside of court? Barrella has said that he's not afraid of litigation and has a lot of confidence in our Borough Attorney, so who knows...maybe the town will win the lawsuit.
Michael Ramos February 06, 2013 at 08:48 PM
And for all of this....... my hard earnd money that pays taxes in PPB is being utilized ($30,000) for a "Marketing Plan" to be shared with the COC and local businesses-each also kicking in an additional $30K ($90,000 Total) to market PPB as a friendly destination? Save our money! Headlines like this totally detract from the message you are trying to convey. This is not the first time that local businesses have pulled this kind of stunt (Martell's, Frankies...etc). As a businessman, I cannot fathom allowing this type of negative publicity on my business. It makes people look small and petty. Politics and the hospitality industry are polar opposites. Be prepared for a loss of business when you alienate people and refuse service because of politics.
Frank Pagano February 06, 2013 at 08:53 PM
Be thankful Martells that you are not in Shanghai.... as the mayor would have come and shut you down~ Dont take your freedom to knock a political figure this way.... so lightly~
Mike Corbally February 06, 2013 at 09:02 PM
It's there. Read and follow the instructions. I just printed out a copy.
Slippery Slope February 06, 2013 at 09:02 PM
TheMayor should have the fire marshall inspect Martells every Friday and Saturday night this summer and count heads. I am sure they are over the fire code. He should also have the police walk the beach and tiki bar checking IDs every day. They will find may underage drinkers and at least drive away some business.
Blondie February 06, 2013 at 09:19 PM
For those of you that have jumped on the anti-Martell's bandwagon, I can tell you first hand that the Bassinder's are the most generous people/business in the town of Point Pleasant Beach. They donate and give back to their community very often; this is something that they've done pre-hurricane and even more so post-hurricane.
Nick Carraway February 06, 2013 at 09:22 PM
Mike, I'd agree with you faulting Martells for the bad publicity if it was Martells who sent the email to the reporters. In this case, though, it was Barrella who chose to make the matter public, and welcome in the bad press. Barrella doesn't seem to waste an opportunity to create bad publicity for the boardwalk businesses. I do agree, though, that it seems like a huge waste of tax dollars to remarket the town if the elected officials don't at least try to keep certain issues out of the paper. I think the Martells tourist customers already know that the town doesn't want them, with the Mayor leading the chant, so I don't think they care if Martells has finally said that Barrella's not wanted. As for the locals, well, there may be some who would be happy to go someplace and know that it's "Barrella-free." I don't like any of this, and think that it's not good for the town, but Barrella has been "pushing it" for a long time, and now, they've pushed back.
Blondie February 06, 2013 at 09:22 PM
Slippery Slope - Do you leave the house? Are you not aware that the police at the Tiki Bar check IDs every day? My house is on a private beach...should the police check IDs there too?
Slippery Slope February 06, 2013 at 09:32 PM
Off duty police from other towns, aka, security gaurds check IDs. at the door. I am speaking about people with fake IDs and people who sneak in through the back and underage people who drink on the beach. Also, that place is a fire trap just like Jenkinsons on the summer weekends. There is a limit to the number of patrons allowed in. Enforce it on Martells. And no I don't leave the house. Do you bleach your hair?
Blondie February 06, 2013 at 09:45 PM
The security guards checking IDs are actually pretty strict there. Speaking of capacity, I was just at an event at Martell's where patrons had to wait outside due to capacity. I'm certain that was because of fire code. You should really get out and experience your neighborhood. And as for my hair, I actually highlight it. Thanks for your interest. :)
KingNeptune February 06, 2013 at 10:05 PM
These comments are as childish as the incident it's self.
Slippery Slope February 06, 2013 at 10:22 PM
Just a little guy February 06, 2013 at 10:27 PM
How much is it going to cost the taxpayers to defend this lawsuit? I'm sure money like Mr. Bassinder's could bankrupt us. Just take a look at his house. This town is in trouble.
Just a little guy February 06, 2013 at 10:32 PM
Egos through the entrance door at the same time. What a great line. How true and how hilarious.
Chief Wahoo February 06, 2013 at 10:59 PM
over a foor of snow heading this way......please make sure Vince stays outside in the snow Frosty the Vinceman
Denise Di Stephan (Editor) February 07, 2013 at 01:41 AM
Thank you, Mr. Ward.
Jo Jo February 07, 2013 at 04:39 AM
Small Town...Small minds....Stupid is as Stupid does.
Chuck U Farley February 07, 2013 at 01:56 PM
I'm confused. When Vinny Barrella first ran for mayor he knocked on my door with Tooker. They sat in my house and told me of the need to build a "stream" of funding from the tourism industry to "stabilize taxes." Now they want to use 30 K in taxpayer money to promote tourism. Sounds like a recall might work this time.
John Q. Public February 07, 2013 at 03:24 PM
Both Barrella and Martells are acting badly, but there is a big difference. Martells is a privately owned business; Barrella is a public servant. Martells has a perfect right to deny entrance to whomever they like. If you don’t like it, don’t spend money in Martells. But understand: Martells has a perfect right to not admit people they don’t want, as long as they don’t discriminate based on race, creed, etc. Barrella, on the other hand, is a public servant. He has an obligation to do what is best for the people of PPB. Barrella keeps shunning that obligation to vent his personal feelings ( in this most recent example about being dissed) to the detriment of the people he is supposed to serve. If you don’t like what Barrella is doing, then be sure to vote in November for candidates who can do a better job than the ones Barrella supports. That is what the voters of PPB did in November of 2011; this is what the voters should do again and again until all remnants of the damage Barrella has done to PPB are purged from PPB.
John Q. Public February 07, 2013 at 04:49 PM
That should be November of 2012.
debra Fleming February 07, 2013 at 06:36 PM
I have never met Mayor Barrella, but I am appealing to him to PLEASE be kind to the struggling businesses in his town. This is a time when we must show solidarity ! I am owner of Cedar Creek Campground in Bayville and know that many of my guests are visitors to all of the surrounding towns who have been hit hard by storm Sandy. It is very important, especially now, for all of these storm ravaged communities to keep a positive spin to our joint recovery. You see, if we lose our tourists (and their many dollars) to other locations it may take years, if ever to regain their business. Often business and resident are at odds with regard to ‘ how each should behave ’, however, this is not the time to show our divisions. The future for all of us is hanging by a thread here, let us stand together and show the world “we will be ready”, for it is imperative that we continue to send a message of success and welcome to all the folks that love and enjoy, who we are, The New Jersey Shore.


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