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Point Beach, Other Shore Towns Suffering Beach Revenue Woes After Sandy

Point Beach, a decline in daily beach attendance is blamed largely on the extended school year in June, according to the AP survey

A year after Hurricane Sandy, Point Pleasant Beach is among several Shore communities that saw declines in beach revenue despite the multi-billion-dollar efforts to rebuild after the storm, a survey shows.

In Point Beach, a decline in daily beach attendance was blamed largely on the extended school year in June. Point Beach also had a decline in rentals, which local officials say was probably due to mistaken assumptions about the Shore's status, according to the AP.

Across the Jersey Shore, the drop in the number of beachgoers is being blamed on a number of Sandy issues, according to the Associated Press survey. They include:

  1. Early decision-making by some beachgoers to book trips elsewhere during this season of rebuilding;
  2. Fewer available rental units
  3. Delayed beach openings;
  4. Changes in the school calendar to make up for storm days;.and
  5. Some resort towns say rain did them in.

Also, according to the AP survey:

  1. The Ortley Beach section of Toms River has shown a dramatic drop from last year's revenues. A third of its beach open, so the town is counting on $123,500 in beach revenue this year,. Last year, the town took in $700,000, administrator Paul Shives told the AP.
  2. In Manasquan, beach revenue - which includes parking fees - was down $290,000 through July 21, according to the Associated Press survey. Manasquan had some days when the town sold no beach badges at all, including the cold Saturday of Memorial Day weekend, according to the AP.
  3. Long Branch is still hoping to make up a $158,000 drop-off in revenues if the inclement weather subsides. Administrator Howard Woolley said when the weekends have been sunny, attendance has been even better than in previous years, even though the boardwalk is not expected to be completed until next year, according to the AP.
  4. Sea Girt's attendance is down overall despite a great Fourth of July weekend. But the decline has been partly offset by a small hike in daily beach fees from $9 to $10, said administrator Al Bunting told the AP.
  5. Spring Lake said its revenue was down more than $59,000, which it blamed on the wetter-than-usual start to the season.
  6. Bradley Beach also reported a small dip in revenue because of fewer sales of beach badges but said it still expects to match last year's numbers.
  7. Avon's total beach attendance and revenue was down more than $213,000. While parking in town is free, when beachgoers pack the area, people tend park in handicap or yellow zones, according to administrator Timothy Gallagher. With ample parking because of low attendance, money generated from those tickets is lost, Gallagher told the AP.

Read more here: http://www.star-telegram.com/2013/07/27/5033830/nj-shore-sees-drop-in-beach-revenue.html#storylink=c...

AYESEE MIDIKINYA July 29, 2013 at 11:09 AM
AWWW TOO BAD LMAO
Robert July 29, 2013 at 11:17 AM
You can make it up by charging 50 to 60 bucks to park for the day
Peter Hagemeyer July 29, 2013 at 11:44 AM
here's a few of my reasons IMHO- I live in Point Boro 1) beach entry fees (ideally I'd like them to either be free OR sell a NJ beach badge which is good for all the state beaches) 2) parking fees and/or lack of free available parking 3) dreadful parking machines and $1.50 per hour 4) having to pay for my 4,6, and 7 year old to get on the beach 5) beaches that sell day badges at the town office, blocks and miles away from the beach access 6) beaches that don't have parking OR bathrooms 7) high food prices on the boardwalks. Fix that stuff and some of the revenue will return. The towns need to consider that the pre-Sandy 'money rains from the sky era' may NEVER return. Call it an economic bubble if you will, but most of us regular folks can't afford what's being sold with shrinking paychecks, tax / price hikes, and Obamacare being shoved down our throats.
Laura July 29, 2013 at 11:56 AM
Is this article talking about the revenue at the one small borough owned Beach or all the privately owned beaches?
PPNB July 29, 2013 at 12:29 PM
It was the RAIN.
proud July 29, 2013 at 01:14 PM
Maybe if you could find a good burger for less than twelve bucks the visitors would return. Me? I'll never in lunch in that town again.
Sue Hankins July 29, 2013 at 01:18 PM
A local - Maybe a lot has to do with the summer weather - too hot to traverse the sand in 90+ heat coupled with colder than usual water 60 degree range. If it wasn't too hot and humid, it rained.
proud July 29, 2013 at 01:20 PM
Hey @PP,you've been around since the Coolidge days. Do you remember when the old Boro Hall on the corner of Arnold and 88 was knocked down?
Bob Alou July 29, 2013 at 01:26 PM
I agree with Pete. I live in the Boro and we just dumped our family home in the Beach. Not the same town I grew up in. Bay Head and Mantoloking beaches are closer, much less crowded and have a lot less lunatics on them
Da Poppa July 30, 2013 at 09:54 AM
The article headline points to Point Beach, but really, are there any surprises that the whole shore has been negatively impacted by the aftermath of the storm? I agree with Peter's ideas, above. But those ideas have been bouncing around for years. Here's a few thoughts about sending out the right message about the recovery from Sandy to the tourists: 1) Look at the front "page" of the Patch - another story about expanding the parking plan into the Beach district 3. Either you want the tourists to visit your town and spend their money, or you don't. The Beach may complain about the downturn in revenue, but they certainly are sending a "mixed" message with their aggressive police force and parking regulations. 2) all towns, including Point Beach, are putting out the message to the news media that they are hurting and have been "destroyed" by Sandy, and the recovery plans are slowed by delays in relieve from gov't agencies. Yet - you look at the boardwalk and you see a different story. Either you are ready to accept tourists back into your town, or you're not. Keep you negotiations with insurance companies, gov't agencies, and contractors private (or as private as a government can be). Mixed messages are being picked up and reported. 3) is it any surprise that the news media focus on the "sky is falling" knee-jerk, sensationalistic journalism is painting the shore as destroyed, never to recover? Really, in the end, the towns have been done in by themselves, not Sandy. Sandy accelerated the process, but the downturn has been upon them for a long time. Continually looking to the shore tourism industry to expand government spending is finally catching up. And the local businesses, especially those that control access to the beach, need to think about what they charge for access, beach and parking. Yes, we live in a capitalistic system, where prices are set to what the market will bear. And I defended the businesses that set a $50 parking fee for July 4th weekend. And the lots are full, but for how long? How many people felt ripped off, vowing, after paying the fee, that they will never return. On top of that, beach access fees for $9+ per person, and food concession costs rising (again), people have limited resources to pay for a day out or a vacation. But they do not have limited choices. They are finally choosing other locations.
KC August 06, 2013 at 10:01 PM
The Carribbean islands are as affordable.
proud August 06, 2013 at 10:56 PM
Yes, but a tough way to make a living.
who cares August 10, 2013 at 02:36 PM
$50 parking was in a PPB town owned lot - what a rip off
proud August 10, 2013 at 03:40 PM
Not really, there's oodles of quality of life in them, there lots.

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